Three services. One funnel.
Built and run by one person.
Most B2C brands buy marketing services as separate boxes: an ads agency here, an email freelancer there, a designer for the landing page. The handoffs leak revenue. I run the whole funnel as one system, end-to-end, so the click that costs you AED 30 doesn't get lost between platforms.
The funnel as one system, not three.
Here's how a B2C funnel actually works when it's built properly:
Meta Ads bring the click
A targeted Meta ad puts your offer in front of the right person. The data fires correctly to your Pixel and Conversions API so you know exactly which ad, audience, and creative is profitable.
See the service →The landing page converts the click
Built for that specific audience and that specific offer, not a generic homepage. Fast, mobile-first, written to convert, and captures the email even if the visitor doesn't buy on the first visit.
See the service →Email automation closes and retains
Behavioural flows in Klaviyo take over: welcome sequences, abandoned cart recovery, post-purchase nurture, win-back. Email becomes 20–30% of your revenue instead of 5%.
See the service →Each stage is a service you can hire me for individually. But when the three are built together, the funnel compounds. That's where the real revenue lift comes from.
What I build and run.
Meta Ads Management
Project or RetainerYou're spending on Meta ads but reporting feels like a guess. Some campaigns look great, others vanish into the void, and you can't tell which is the truth. Or worse: you've never run paid ads properly and the platform feels like a money fire.
What's included
- Ad account audit (existing accounts) or fresh setup
- Pixel and Conversions API configuration, built to actually be trustworthy
- Audience research and targeting strategy
- Creative briefs and ad copy
- Campaign architecture for clean attribution (no overlapping audiences, no wasted budget)
- Weekly performance reporting in plain English
- Monthly strategy review (retainer only)
What's not included
- Ad creative production (video/photo); I can recommend producers in Dubai
- Influencer or UGC sourcing
- Google or TikTok ads (Meta only for now)
Engagement
Best for: B2C brands spending AED 10,000+/month on paid acquisition who want clean attribution and one accountable operator.
Offered as: One-time audit, account setup or rebuild project, or monthly retainer.
Pricing discussed on the discovery call.
Klaviyo Email Marketing Automation
Project or RetainerYour email list is growing but every send is a generic broadcast. Customers who bought yesterday get the same email as customers who haven't opened in six months. There's no welcome flow, no abandoned cart recovery, no segmentation. Email is leaving money on the table, usually somewhere between 15% and 25% of revenue.
What's included
- Klaviyo account setup, audit, or migration from another platform
- Welcome and onboarding flow
- Abandoned cart and browse abandonment flows
- Post-purchase, review request, and replenishment flows
- Win-back and re-engagement flows
- Behavioural segmentation
- Campaign calendar and copywriting (retainer only)
- Deliverability setup (SPF, DKIM, DMARC, dedicated IP guidance)
- List health audit and cleaning
What's not included
- SMS marketing (can be added as a scope extension)
- Custom HTML email development beyond Klaviyo's editor
Engagement
Best for: B2C e-commerce brands with a growing list and no behavioural flows, or brands migrating off Mailchimp or ActiveCampaign.
Offered as: Flow build project, platform migration, or monthly campaign retainer.
Pricing discussed on the discovery call.
Landing Pages & Conversion Funnels
Project, or Retainer for ongoing CROYour ads bring traffic. Your homepage doesn't convert it. You're paying to send qualified clicks to a page that wasn't built for them. You're watching bounce rates climb while customer acquisition cost climbs with it.
What's included
- Discovery session: offer, audience, customer journey
- Copy (headlines, body, CTAs, objection handling)
- Design and build (mobile-first, fast-loading)
- Ad platform integration (UTM structure, pixel events)
- Klaviyo integration for email capture
- Analytics and conversion tracking
- A/B testing setup so you can keep improving
What's not included
- Full website redesigns (I do landing pages specifically; for full sites I can refer you)
- E-commerce product photography or video
Engagement
Best for: Brands sending paid traffic to pages that weren't built for it, or launching a new offer or campaign.
Offered as: Fixed-fee project per page, or ongoing CRO retainer across multiple pages.
Pricing discussed on the discovery call.
Not sure where to start?
Most clients start with one service and add the others as they see results compound. Here's how to figure out which one is the right entry point.
Start with Meta Ads if:
- You're spending money on Meta and can't trace ROAS confidently
- You've never run paid social and need to start properly
- Your CAC is climbing month-on-month with no clear reason
Start with Email Automation if:
- You have a growing email list but no behavioural flows
- You're sending broadcasts but not segmenting
- You're on Mailchimp / ActiveCampaign / Klaviyo and email revenue is below 15% of total
Start with Landing Pages if:
- Your ad conversion rate is below 2% on cold traffic
- You're sending ads to your homepage instead of a dedicated page
- You're launching a new product, offer, or campaign and need a converting page
If you're not sure, book the discovery call. I'll tell you which one would move the needle most for your business.
How an engagement actually runs.
Discovery
30–60 minutes, free
You walk me through your business: current funnel, current performance, what feels broken. I ask questions. No pitch on the call. By the end, both of us know whether there's a fit.
Written diagnosis
within 5 working days
After the call, I send a written audit: where I think your funnel is leaking, what's worth fixing first, what to leave alone, and a clear scope for what I'd recommend doing. You decide whether to proceed.
Build
2–4 weeks, depending on scope
I execute the agreed scope. Ads, email flows, landing pages: built, tested, and live. You see weekly progress, not month-end surprises.
Run or hand off
ongoing or one-time
Either I keep running the system as a monthly retainer, or I hand it off with full documentation so your team can take over. Either is fine. No pressure to retain.
All engagements are month-to-month after launch. No annual contracts. No notice periods longer than 30 days.
Project or retainer: which makes sense?
A specific fix with a defined endpoint.
Best for brands that need something built and handed over.
Examples
- A full Klaviyo build for a brand launching their email programme
- A Meta ads account audit + restructure
- A landing page for a specific launch or campaign
Pricing
Fixed fee, agreed upfront after diagnosis.
Timeline
2–6 weeks typically.
After
I hand off with documentation, or we move to retainer if it makes sense.
Ongoing operation and optimisation.
Best for brands that want someone running the system, not just building it.
Examples
- Monthly Meta ads management with weekly reporting
- Klaviyo campaign calendar + flow optimisation + segmentation refinement
- Ongoing CRO across multiple landing pages
Pricing
Fixed monthly fee, scope agreed in advance.
Timeline
Minimum 3 months recommended. The first 30 days are setup; results show in months 2–3.
After
Continues month-to-month until either party gives 30 days' notice.
Common questions about how I work.
One service is fine. Most clients start that way. The funnel compounds when all three are connected, but you don't need to commit to all three on day one.
If you're a B2C e-commerce brand, I'll recommend migrating to Klaviyo because the behavioural and revenue-attribution capabilities are significantly stronger. If you're a service business or B2B, your current platform may be fine; I'll work in whatever you're already using.
Yes, for the email and landing page services. For Meta ads, I generally don't split the account with another agency. It makes attribution impossible and we'd be working against each other. If you have an existing Meta agency, the cleanest move is for me to audit their work and either improve on it or recommend keeping them.
B2C primarily: e-commerce (fashion, beauty, wellness, lifestyle, supplements, etc.), online courses and digital products, subscription brands, D2C of any kind. I take on B2B selectively when the funnel logic still applies.
No. I'm based in Dubai but my work is digital. Most of my clients can be anywhere in the world. The discovery call happens on WhatsApp or video.
Depends on the service. Meta ad signal in 7–14 days. Email automation revenue lift in the first month. Landing page conversion changes show the moment the new page is live. I set realistic expectations during diagnosis, not before.
That's literally what the discovery call and diagnosis are for. Most clients come in with a guess about what's wrong, and the diagnosis usually finds something different. You don't need to know. You just need to know something isn't working.
Yes. A standalone audit (Meta ads, Klaviyo, or full funnel) is available as a fixed-fee project. You walk away with a written report and recommendations. No obligation to engage me for the implementation.
The first conversation is free.
30 minutes. No pitch. I'll tell you which service would move your business most. I'll tell you honestly if I'm not the right person for the job.
Message me on WhatsApp →Or email shad@wetract.co. I reply within 24 hours.